Our client, a major European player in food, wanted to test a number of new forms of promotion in the Netherlands and Belgium. This is to be able to offer retailers interesting forms of promotion when raw material prices change. Initially, we conducted the research in the Netherlands, in which we compared the uplift factors of the new forms of promotion with the current promotions. There were a number of attractive new options included!

We were then asked to conduct a similar study for the same product group in Belgium as well.

As it turned out, interesting new winning promotion forms here too, but the volume lift factors were up to 4x lower than in the Netherlands.