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CSI Validation Analysis
CSI Validation Analysis
'It is important to know who is considering buying your innovation, why they will or will not buy it and how often'
* What will be the market share and volume of our innovation?
* How does this come about?
* And how can we improve this market share?
Background​
The CSI validation analysis provides insight into the selection process:
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* Will my innovation be seen on the shelf?
* What other products is my product actually considered with?
* Will my product eventually be chosen or not? Why?
* How attractive is my innovation compared to direct competitors?
* What are the unconscious choices in this process? Can I influence this?
* What is the potential disruption?
* What will the volume and market share be?
Our unique CSI validation analysis helps you get the most out of your innovation!
The analysis can be used for innovations before introduction, for newly introduced concepts and also provides a lot of insights for products that have been on the market for some time. Often in the same study!
Background​
It is difficult to obtain this very important information in a reliable way.
Background​
You want to be able to fully rely on the latest Go/NoGo to make sure you can meet your business case.
Background​
The TSVC Business Case Validator checks the future penetrations and volumes of innovations with the business plans. It indicates whether you will get your Action Standards and at what prices.
Do you want to get the most out of your innovation?
Our Concept Creator & Validator in one helps you come up with the most effective propositions and immediately test them for volume potential in the market. Contact us for more information.
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