Case
Product Market Fit
Accelerateyour innovation process significantly? Use the Product-Market Fit score!
At a certain point in the innovation process there comes a moment when a final choice has to be made from the remaining options (concept direction, design, range). Now it gets really exciting to make the right decisions!
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Use the Product-Market Fit score. A score that contains all the important elements for a successful introduction. The concept direction is critically tested together with the design direction on the shelf. Of course compared to the competition.
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In this way you quickly gain insight into the most volume-bringing combination. The highest score of course wins!
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What does it yield:
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Final choice for concept direction, design and assortment in 1 project
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Future market shares and volumes per item on the shelf
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Insight per item: Best, Better than average, Average, Question mark, Don't!
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Curious about how we can apply the product marketing fit score to your company? Please contact us!
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